TikTok has become a popular platform for short-video content, with millions of users worldwide. More recently, the platform has extended its reach to e-commerce and product promotion through live-streaming. TikTok live-streaming is a new feature that allows users to stream themselves in real-time and engage with their audience in a more interactive way. Product marketing through live-streaming is becoming a trendy marketing technique, and TikTok has emerged as a significant player in this field.The culture of TikTok live-streaming is unique, and its lingo is regularly evolving. One of the terms often used on the platform for live-streaming is “host.” The host is the person who leads the live broadcast. Another essential term is “dropshipping,” which refers to a technique of selling directly from suppliers to customers without holding stock, meaning that sellers don’t have to invest in products beforehand. Merchants often use TikTok live-streaming to showcase their items and allow viewers to make direct purchases through “in-app purchases” or send a link attached to live-streaming.Livestreaming is oftentimes collaborative, featuring “guests,” people who are invited to join the live broadcast to talk about or use the products. Often they are experts in a certain field or TikTok influencers who have a significant impact on their followers. Viewers are encouraged to show their love and support by sending virtual gifts, called “gift points,” to the hosts or guests. It’s a way for consumers to show appreciation while also getting specific benefits, such as a shoutout or the chance to join a private chat with the host.In conclusion, TikTok’s live-streaming feature is an excellent opportunity for product marketing. Its terminology may be confusing to people new to the platform, so understanding the language can help increase engagement and utilize the platform’s features to their full potential. The more you understand, the more success you’ll have in building a robust online presence and generating revenue.。